Discovering Dishonesty

This book aims to stimulate thought on how to improve your understanding of your less honest customers so you can spend more time focusing on those who need the services you provide in order to pursue their dreams.

Three insurance veterans share their expertise on:
• how to identify honest and dishonest customers by applying AI
• how to stimulate honest customer behavior
• why there is no such thing as being 'a bit honest'

Think about your customers. Do you truly know who is behind every contract? Do you understand them at every point in their journey with your company? Do you believe all your customers’ motives are pure?