Trust Your Customer: How digital trust strengthens customer loyalty

Celent analyst Karlyn Carnahan explains in this ebook how using the right technology makes most customers become trusted customers and customer experience and loyalty improve significantly.

A well-organized risk analysis and fraud detection system means that the vast majority of customers can receive better service. They are trusted and receive the treatment that someone who is trustworthy deserves. This is not at the expense of the image and results of the company.